Rick Ross’ bling speaks for itself. BOOM! This is what a game changing moment looks like. Experience them now at Nike.com.

Rick Ross is featured in the new “Nike: Boom” commercial, in which he is seen going to the jewelry store to pick up a new chain to which he reacts with a “Boom.” In turn, his “Boom” sets off a slew of “Booms” from various athletes as the clip cuts into short scenes of the sports players in action.

What do you think of Ricky Rozay’s commercial? Leave your comments below.