1. Data is King

“Men Lie.
Women Lie.
Numbers Don’t.”

Song: Reminder
Album: The Blueprint 3
Year: 2009

As one the best-selling recording artists of all time, Jay-Z has a pretty good response to anyone who challenges his dominance: check the numbers. This same comeback is also a foolproof way for him to dismiss unaccomplished rivals.

Similarly, in business, there is nothing more important than the numbers behind a company. When the hype dies down, the companies with the strongest fundamentals are the fiercest competitors. And the companies with the strongest understanding of their data are the best-equipped to steer those numbers in the right direction.

If you think there is value in your data that might be going uncaptured, it’s probably time to learn more about RJMetrics.

2. Be a Business, Man

“I’m not a businessman
I’m a business, man
Let me handle my business, damn”

Song: Diamonds From Sierra Leone (Remix)
Album: Kanye West’s Late Registration
Year: 2005

With this classic lyric, Jay-Z delivers a valuable lesson for business operators by drawing a distinction between the entrepreneur and the working stiff.  His business’s success has made him something much more than just an average man, and that has enabled him to do far greater things with his life and the lives of those around him.

In the lines that follow, Jay-Z calls out to all of the family members and employees whose livelihoods depend on his continued success and whose lives are better because of what he has become.  Jay-Z reminds us that running your own business will both consume and enrich your life– and that the tradeoff is definitely worth it.

3. Stay in Food & Beverage

“Shoulda stayed in food and beverage
Too much flossing
Too much Sam Rothstein”

Song: Lost One
Album: Kingdom Come
Year: 2006

Here, Jay draws a powerful business lesson from the Scorsese classic Casino. In the film, Robert De Niro plays Sam “Ace” Rothstein, a handicapper who is chosen by the mob to run a new casino in 1970s Las Vegas. Due to his criminal record, Rothstein is forced to runs things under lowly title of “Food and Beverage Director.” When he begins to pursue a more public image in the interest of personal fame, we see his downfall as it parallels the downfall of mob rule in Vegas.

As Jay’s lyrics suggest, if Ace had stayed heads-down and focused on his original goal of running a profitable enterprise, he might have never fallen. The business lesson is clear: don’t start a company to become famous; start a company to build a company. Keep your eye on the best interests of your business, and don’t let the tempting distraction of personal fame compromise your original goals.

4. Be a Renegade

“No lie, just know I chose my own fate
I drove by the fork in the road and went straight”

Song: Renegade
Album: The Blueprint
Year: 2001

In 2001, Jay-Z and Eminem were young stars, each several albums away from the iconic statuses they hold today.  Renegade, their rare collaboration from that year, casts the two as ”Renegades” who risk becoming outcasts as they attempt to change the face of hip hop.  Today, we know that these renegades succeeded in their mission.

This track is a lesson in innovation and the rewards that are possible if you take the right risks.  While it’s often safer and easier to use your talents to feed the existing machine, there is far more opportunity in disrupting it.

5. Adapt To Serve Your Market

“I dumbed down for my audience to double my dollars
They criticized me for it yet they all yell ‘HOLLA!’”

Song: Moment of Clarity
Album: The Black Album
Year: 2003

Here, Jay-Z admits that he has compromised his artistic vision to make his music more commercially accessible.  Mainstream artists are often accused of “selling out” for doing exactly this, but here Jay-Z openly admits to the practice and justifies it with a simple fact: it made him rich.

As a business owner, your vision may not always appeal to the largest possible market.  The key is to keep an open mind about new opportunities and be ready to adjust your plans to seize them.Like Jay-Z, many entrepreneurs have made their millions by constantly refining their vision and adjusting their strategy to reach the largest possible market.