Hip Hop mogul Russell Simmons has finalized his own assistant reality series entitled The Russell Simmons Project, through the Oxygen TV network.
The show will chronicle Simmons’ female assistants who are challenged with juggling his business deals along with their family and love lives.
Simmons’s show will distinguish itself from other reality assistant series through a diverse, all-female cast, which appealed to Oxygen.
“Russell Simmons is a fascinating man and seeing his world through the eyes of his dream team comprised of strong, passionate women provides a unique experience for our viewers,” explained Oxygen Senior VP Amy Introcaso-Davis. “We’re excited to team up with Russell on this project and shine the spotlight on his core group that are living the dream alongside him.”
The development and production of the show is a joint venture between Simmons’ Lathan Media Group, and Emmy-winning company Picture This Television.
“Throughout my career I have surrounded myself with people smarter than me,” Simmons disclosed in a prepared statement. “This show will let them shine and provide insight into how we build our empire from the inside out.”
At press time, an air date has not been announced for The Russell Simmons Project.