On February 2nd, Manhattan’s Union Square Park will be illuminated with fiery red lights and smoky fog, all in celebration of the launch of Beyonce’s debut scent, Beyoncé Heat. The steamy, sexed-up light show will serve as a backdrop to the superstar’s launch party, where bold-faced names from music, film, art, and theater will gather to celebrate Ms. Fierce’s first fragrance (and what a fragrance it is–the bold blend of magnolia, neroli and red vanilla is just beyond). If you’re in the area, you can catch the red-hot lights from 6pm to midnight.


Beyoncé Heat hits shelves in February, and will be available in three sizes–1 oz. ($39), 1.7 oz. ($49), and 3.4 oz. ($59).  A corresponding Gold Sparkling Body Lotion ($24) will also be included in the lineup.