Beyonce’s got HEAT. Not just on stage, but now in a bottle. Apparently she’s bottled up Sasha Fierce and is ready to sell it. Her own brand new fragrance is called Heat and it’s her very first one that’s actually hers (not an endorsement like the Tommy Hilfiger and Armani fragrances). This site “Ready To Catch The Fever” just went up and has a small trailer commercial for the fragrance.
“I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”…
“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles with a laugh.