Congrats are in order for Vanessa and Angela Simmons for inking a deal for a new Pastry line for kids — Pastry Pop Stars. According to WWD, Pastry Pop Stars “puts the accent on sparkle” with everything from athletics to sandals in infant sizes 4 to 10 and children’s sizes 10 1/2 to 3 and 3 1/2 to 6.
“[This customer] likes to have fun. She’s a dress-up girl sneaking into mom’s closet,” Pastry designer Louise Bramstedt tells WWD. “Finally, she gets a line with glitter of her own.” Pastry Pop Stars, due to hit stores in February, will retail between $25 to $35. Recognizing how important the web is to their brand, a Pastry Pop Stars website is set to launch next month. The website will also feature webisodes with Pastry Pop Stars characters Cashmere and Melody.