Ye, previously known as Kanye West, and Adidas have resolved their prolonged legal dispute. On Tuesday, October 29, Adidas CEO Bjørn Gulden announced that both sides have withdrawn all claims, with no financial obligations owed by either party.
“Both parties said we don’t need to fight anymore and withdrew all the claims,” Gulden stated via Bloomberg. “No one owes anybody anything anymore. So, whatever was is history.”
Adidas ended its partnership with Ye in 2022 following his anti-Semitic comments, including a statement that he would go
“[DEFCON] 3 on Jewish people.” The company responded, “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
Since then, Ye has addressed his remarks in songs like “VULTURES” and “KING,” featured on VULTURES 1.
In an interview on the “In Good Company with Nicolai Tangen” podcast, Gulden spoke about the end of their partnership, calling Ye
“one of the most creative people in the world.” He added, “That caused [Adidas] to break that contract and withdraw the product. [It’s] very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person. It just came across that way.”
The fallout hit Adidas financially, with a $655 million dip in sales in the last quarter of 2022 and a net loss of about $551 million that year.
The settlement came after the Grammy-winning artist publicly criticized Adidas for releasing unauthorized Yeezy 350 V2s in a “Steel Grey” color. He also expressed frustration with other celebrities, accusing them of silence while an “actual Fortune 500 company [rapes] one of your heroes in real life.”