Rocawear along with The Program LLC came together to produce the Everybody’s Haitian PSA which tells the story of Haitian earthquake victim Martine Cathune.

Participants included Roc Nation artists J. Cole and Wale, radio personality and journalist Miss Info, hip-hop artist Esso, BET’s Terrance J, R&B crooner Lloyd, JO JO Simmons. and a host of others. Music included in the PSA is Lupe Fiasco ft. Kenna, Resurrection.