Red alert! Rihanna nearly caused a traffic jam in New York City while shooting the video for her new song “What’s My Name?” over the weekend. A smiling RiRi, sporting a colorful outfit and flaming red hair, danced in the streets on the Lower East Side of Manhattan, using drumsticks to bang on light posts. Passersby stopped to gawk and take pictures on their cell phones as the Barbados beauty crossed the street.

The video marks the first time the pop star has worked with director Philip Andelman (Beyoncé, Jay-Z). She previously shot a clip for her first single “Only Girl (In the World)” in California. Catch some more red-hot pics and video footage below.