Beyoncé brings her alter-ego Sasha Fierce back from the dead in two additional behind-the-scenes clips from her VIZIO commercial. The singing superstar faces competition from an HDTV in the Jake Nava-directed clip (“Single Ladies,” “Crazy in Love”) set to the tune of her song “Why Don’t You Love Me.”

“The concept today is basically someone’s watching the television and I’ve decided to step in their living room and perform especially for them,” B said on set. “The TV looks so wonderful, they’re ignoring me so I’m stepping it up and I’m trying to perform harder and it doesn’t matter, the TV is better.”