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50 Cent is unleashing the beast. The hip-hop mogul has revealed the ferocious cover for his fifth album Animal Ambition: An Untamed Desire to Win. The artwork, which he posted on 50Cent.com, shows a lion staring into the camera and baring his teeth.

The album marks his first since leaving Shady/Aftermath/Interscope and signing an independent deal with Caroline/Capitol Music Group.

On March 18, he will drop two new tracks and videos for “Hold On” and the Yo Gotti-assisted “Don’t Worry ‘Bout It.” A new song will be released each Tuesday until May 20, with the album arriving on June 3.

50 will kick off SXSW by headlining a concert from Austin’s 1100 Warehouse tonight at 9 p.m. EST. You can watch the live stream on the Hang w/ app.