Queen Latifah rises from the sea for Disney Parks’ new campaign “Let the Memories Begin.” The multi-talented entertainer spreads her tentacles as notorious Disney villain Ursula the Sea Witch from The Little Mermaid in the photo shot by famed photographer Annie Leibovitz, which will appear in national magazines.

Other celebrities remaking animated Disney classics include Penélope Cruz and Jeff Bridges as Belle and the transformed prince from Beauty and the Beast, and Olivia Wilde and Alec Baldwin as the Evil Queen and Spirit in the Magic Mirror from Snow White and the Seven Dwarfs.