Fresh out of the loony bin, Gucci Mane has taken his personal branding to the extreme. The southern rapper headed to Atlanta’s Tenth Street Tattoo parlor to get a giant ice cream cone tatted on his right cheek in honor of his So Icey record label, with red lightning bolts shooting out of the scoops and his catchphrase “Brrr” inscribed on the cone.

This is the first image of Gooch to surface since he was released from a mental institution. The “Lemonade” MC was arrested earlier this month after police raided Waka Flocka Flame’s home, later entering a “Special Plea of Mental Incompetency” to a judge and insisting he was unfit to “intelligently participate in the probation revocation hearing.” His next court date is January 24.

What do you think of Gucci’s ice cream tattoo?