Ross was scheduled to perform Friday at a free “Memphis Madness” event kicking off the University of Memphis’ basketball team’s first official practice of the 2011-12 season.

Rapper Rick Ross has reportedly suffered a seizure while on a plane headed to Memphis, Tenn.

Ross reportedly fell unconscious immediately after takeoff and paramedics had to resuscitate him, reports TMZ.

Emergency workers reported a seizure at around 12:55 PM est, and Ross’ plane was forced to make an emergency landing. Ross was reported to be on a gurney, with EMT workers administering CPR.

Wale, who is part of Ross’ Maybach Music Group, posted on Twitter at 1:41 PM, “I just talked to Ross…he’s 100 pct ok…@tmz #dontpanic #dontpanic #mmg !!!!” DJ Sam Sneaker also posted on Twitter, “I’m wit @rickyrozy now he good…”

Ross was heading to Memphis to open a Wingstop restaurant, the first in a planned chain of flavored wings eateries. “It’s time for us to make it happen in Memphis,” Ross said in an earlier statement. “With Wingstop, we are bringing in the food I like and adding jobs to the community. It’s a double win.”

“God Forgives, I Don’t,” Ross’ fifth studio album, is expected to be released Dec. 13. The rapper released two singles from the new full-length, the Just Blaze-produced “I Love My Bitches” and “You The Boss” featuring Nicki Minaj, last week.

Ross was also scheduled to perform Friday at a free “Memphis Madness” event kicking off the University of Memphis’ basketball team’s first official practice of the 2011-12 season.

Erika Ramirez and Jason Lipshutz are reporters for Billboard.