NEW YORK—May 19, 2010—BET Networks, today announced that entertainment superstar Queen Latifah has been tapped to host the 10th anniversary of the mega-hit, #1 rated awards show among African-American viewers, the BET AWARDS. This much-anticipated special will broadcast LIVE from the historic Shrine Auditorium in Los Angeles on Sunday, June 27, 2010 at 8:00 P.M. on BET and via live stream on BET.com.
 
Continuing a tradition of honoring and showcasing the industry’s hottest stars in music, sports and entertainment, BET AWARDS ‘10 is poised for another chart-topping night of never-before-seen moments. Performances by Diddy-Dirty Money, Trey Songz, Nicki Minaj, Drake and more will light the stage. R&B superstar Trey Songz is featured in his very own reality series—“Trey Songz: My Moment In Time—premiering on BET Tuesday, June 29th at 10 P.M., with a sneak peek airing after the BET AWARDS on June 27.

“We are thrilled that Queen Latifah is going to host the BET AWARDS ’10,” commented Stephen Hill, President of Music Programming and Specials, BET Networks. “Her versatility as a performer perfectly matches the dynamism of our show. This will be the perfect 10. Get ready for stirring performances, a surprise that will knock you out and massive quantities of fun; all helmed by ‘The Queen.’”

One-woman entertainment conglomerate Queen Latifah is sure to reign supreme as host of this year’s BET AWARDS ’10. Blessed with style and substance, Queen Latifah is a Grammy Award-winning musician, television and film actress, label president, author and entrepreneur. On January 4, 2006, she became the first hip-hop artist to be crowned with a star on the Hollywood Walk of Fame, has received rave reviews, an Oscar nomination for Best Supporting Actress for her portrayal as Mama Morton in Miramax’s “Chicago” as well as a Golden Globe and SAG Award wins for her heart-wrenching role in “Life Support.”

BET AWARDS ’10 will recognize the achievements of artists, entertainers and athletes in 19 categories.  Front-runner Jay Z gets 5 individual nominations across multiple categories: Best Male Hip Hop Artist, Best Collaboration, Video of the Year (for which he holds two nominations) and Viewers’ Choice. Closely behind are Beyoncé (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer’s Choice), Alicia Keys (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer’s Choice), Trey Songz (Best Male R&B Artist, Best Collaboration – 2, Viewer’s Choice) and Melanie Fiona (Best Female R&B Artist, Best New Artist, Video of the Year, Centric Award) with 4 each.

Drake locks 3 individual nominations with an additional 3 for Young Money; similarly, Nicki Minaj has 2 individual nods as well as 3 for Young Money. Other multiple nominees include Rihanna, Fabolous, B.O.B., Maxwell and Monica. Teen heart throb Justin Bieber secures a nomination for Best New Artist, Disney actress Selena Gomez for the YoungStars Award and “Avatar” star Zoe Saldana for Best Actress.

On the social media front, BET AWARDS ’10 will focus on digital exclusives and interactivity. There will be a 106 & PARK Pre-Show performance that will live only on digital platforms. Internet users will be able to interact with the show through such features as:

“Shine a Light / Local Heroes,” where the online audience can nominate someone who is making a difference in their community or the lives of others for an opportunity to be recognized at the BET AWARDS.

“You Talk, We Listen,” a daily poll and dialogue about what our viewers would like to see in the 2010 BET AWARDS show.

“Who Rocked the Mic Award,” where our viewers vote on the best performance from the show and the Award is presented in the 106 & PARK Post Show on Monday, June 28th.

“W3: Who What Wear,”  in which users check out the 360 degree view “COVERCAM” online to vote on the best dressed celebrity from our red carpet, and an award is presented during the fashion show airing Monday, June 28th.

“Ultimate Fan,” where three contest finalists will travel to New York and appear on 106 & PARK to state their case for why they should be the BET Awards Ultimate Fan.  The Ultimate Fan winner will be determined by mobile votes and the grand prize package includes a 4-day/3-night trip for two to Los Angeles where he/she will co-present the Viewers’ Choice Award.

BET AWARDS ’10 will also kick off MUSIC MATTERS, a multi-platform network initiative showcasing groundbreaking music and talent. This campaign will focus primarily on new acts that have the potential to be the next superstar, while also highlighting some established artists.

For last year’s awards show, a record-setting number of fans tuned in to watch what turned out to be an emotional memorial to The King of Pop, Michael Jackson. In other years, top moments like the surprise tribute performance to Al Green by Maxwell and the reuniting of legendary female R&B groups TLC, En Vogue and SWV kept viewers on the edge of their seats, along with Michael Jackson’s surprise appearance during James Brown’s tribute; Rick James in his final duet with Teena Marie; Will Smith presenting Muhammad Ali with the first-ever Humanitarian Award; Prince onstage backing Chaka Khan; Stevie Wonder, Yolanda Adams and India.Arie in a powerhouse tribute to Rufus’ first lady of funk; Destiny’s Child’s steamy lap dance; and the unforgettable reunion of one of hip hop’s most beloved trios, The Fugees.

For nearly a decade the BET AWARDS has reigned as one of the highest rated and most memorable celebrations in entertainment, rivaling all top awards shows. Having escalated each year in industry influence, A-list celebrity nominations, attendance and one-of-a-kind performances, BET AWARDS has undoubtedly established itself as the hottest ticket on television.

Photo Credit: DAFIX