Keri Hilson had an early morning wake-up call to chat with “Today” show hosts Hoda Kotb and Kathie Lee Gifford about her empowering new role as spokeswoman for makeup giant Avon.

“They represent the everyday woman,” said the singer. “I want to break age boundaries and color boundaries and I feel Avon really does that.”

Miss Keri has been in the studio prepping her sophomore album, for which she’s recorded with Polow Da Don, Timbaland, and Danja.

“We didn’t want to rush this one,” she shared. “I wanted it to be as organic and as emotional as the first one.”