diddy

Diddy partners with WWE’s Be a STAR initiative to combat bullying.

Diddy has a new cause. The mogul appears in a new video for WWE’s Be A STAR anti-bullying initiative.

The man born Sean Combs calls bullying a “very serious” issue in the 60-second clip.

“No matter the form or the location, it’s gotta stop,” Diddy, a Be a STAR ambassador, says in the video. “Remember, we’re all in this together. So, look for help. It’s out there. If it’s not you being bullyied, help somebody who is…Be a star and stand up to bullying.”

WWE Chairman and CEO Vince McMahon released a statment celebrating Diddy’s partnership with Be a STAR. “WWE is proud to continue its partnership with Sean ‘Diddy’ Combs and join together to put an end to bullying,” McMahon said.

Diddy isn’t the only rap connection to Be a STAR, though. The businessman wears a shirt from Damion “D-Roc’s” Butler’s Invisible Bully clothing line in the video. Butler was one of the late The Notorious B.I.G.’s best friends.