Chris Brown is known for his one-of-a-kind style, and now he’s ready to take it to the next level. Wilhelmina International, Inc., one of the most prominent model and celebrity agencies in the fashion and beauty industries, announced today the representation of the R&B superstar.

As part of the deal, Wilhelmina will explore and develop fashion and beauty endorsement, editorial, and licensing opportunities for the Grammy winner, who will kick off his “Carpe Diem” world tour in Norway on November 17.

“Art and style has always played a significant role in my life—it’s evolved with me throughout my career,” said the 23-year-old singer on a statement. “I’m so happy to join the Wilhelmina team, which has countless successes in the industry, to explore this new avenue.”

Just yesterday, the company announced the signing of Keri Hilson. Other Wilhelmina clients include Fergie, Iggy Azalea, Natasha Bedingfield, NERVO, and The Veronicas.

“As the scope of the modeling industry continues to broaden, Wilhelmina is positioned to introduce and cultivate new talent within the fashion and beauty realm,” said Taylor Hendrich, Director of Wilhelmina Men. “We recognize that Chris Brown is not just a voice, a dance or a lyric; he is a multi-faceted artist with a unique take on style, and we are excited to translate and extend his brand into these industries.”

Brown is currently in the studio working on his sixth album Carpe Diem, which features the single “Nobody’s Perfect.”