Music producer Jermaine Dupri is planning to salvage the former home of Jagged Edge, Da Brat, Bow Wow, Kriss Kross, and Xscape with the help of his new R&B artist Dondria.
JD and his new female singer are planning to re-launch the record label with a new technique hoping it will keep the brand alive for good this time around.
“We on the grind with new artists, and we’re making sure people understand that the only way the music business is gonna live is if you keep putting out new music. So, we keep bringing new artists. I’m out here with my sleeves rolled up doing that I gotta do. As always, you know?”
JD discovered Dondria several years ago after watching a YouTube video of her performing. The two have been working together ever since and he is currently promoting her new single titled You’re The One.
After a controversial relationship with Island Records and Island Def Jam head L.A. Reid, JD’s former girlfriend Janet Jackson left the label after her tenth album Disciplined flopped, JD soon followed calling Reid jealous.
“It was a situation where it felt very stagnant to me, as a person who is used to putting out new records and continuing to do that, it just wasn’t turning over as being that place to me where I should stick to it and see if it was going to turn around.”