Photos: Rihanna Stars in Balmain Spring Campaign

Rihanna is showing off her beauty for Balmain. The fashion icon is the face of the French designer’s spring/summer 2014 campaign.

“Guess who’s the new BALMAIN Woman???!!!!!!! #BALMAIN #MommaImadeIt #CaribbeanGalRunTing,” tweeted RiRi.

The “Monster” singer, who recently scored her 13th No. 1 hit with Eminem, sports a curly bob while clad in an off-the-shoulder denim top and high-waisted pants. In a second image, she rocks a pink houndstooth coat and lace boots with gold cap toes.

“In front of the camera, she makes you feel like she is the only girl in the world,” said the label’s creative director, Olivier Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

The ads, which will make their debut in magazines in January, were shot in New York by Inez & Vinoodh, with styling by Mel Ottenberg.