Trey Songz burns with passion in the steamy commercial for Rocawear’s Evolution cologne, directed by Anthony Mandler. “It was Monday … Night turned to day and us turned to lust,” says a shirtless Trey as he recalls his night of pleasure. He makes out with a Latina hottie who can’t resist his charm (and scent), yearning for more after their one-night stand.

 

“I want a fragrance that brings out my sexy and confident vibe,” the R&B heartthrob told Allure. “I used to steal my father’s cologne and it was so strong. My mother would always know when I did because it was so intrusive. That’s why I like Evolution—it’s a strong yet subtle scent.”