After unveiling his Sleek by 50 Cent wireless headphones at the Consumer Electronics Show in Las Vegas, 50 Cent celebrated his latest business venture with his G-Unit affiliates and some scantily-clad models at Marquee Nightclub inside The Cosmopolitan in Las Vegas on Friday (Jan. 7).

Curtis was presented with a cake in the shape of his headphones and got on the mic alongside Lloyd Banks, Jeremih, and DJ Whoo Kid, who manned the turntables at the same club where Jay-Z and Beyoncé partied over New Year’s.

The headphones manufacturer’s stock shot up 100% in one day following the product announcement. “You can double your money right now,” 50 advised his Twitter followers. “Just get what you can afford.”