UNIVERSAL CITY, Calif.—Multi-platinum selling artist JAY-Z is set to perform with international superstar Rihanna during the countdown to 2010 on “NBC’s New Year’s Eve with Carson Daly.” The dynamic duo will once again team up on their Grammy Award winning song “Umbrella” giving their fans a New Year’s to remember. They will also be performing “Run This Town,” which is up for two Grammy Awards this year. This star studded musical line-up of Rihanna, JAY-Z and rock band Green Day has made NBC the only place to celebrate New Year’s Eve.
In addition to JAY-Z’s New Year’s Eve performance, fans will be treated to the first video of the decade with the exclusive world premiere of his highly anticipated music video, “On To The Next One,” from The Blueprint 3 album. JAY-Z has won several Grammy Awards and currently holds the record for the most number ones albums by a solo artist on the Billboard 200.
The two-hour special will air live on Thursday, December 31, beginning in primetime from 10-11 p.m. (ET), and continuing at 11:30 PM (ET) with the countdown to 2010 and the first performances of the New Year. “NBC’s New Year’s Eve with Carson Daly” will broadcast in high definition from the middle of the world’s most famous New Year’s Eve destination, Times Square in New York City.
“The real star of any New Year’s Eve show is New York City and JAY-Z is New York,” said Daly. “Green Day and Rihanna were already an impressive line-up and now with the addition of JAY-Z, it’s our most exciting line-up yet.”
In 2008, 8.6 million viewers tuned in to watch “NBC’s New Year’s Eve With Carson Daly.” This special, which premiered in 2004, delivered its fourth straight year of gains scoring its biggest ratings results to date.
“NBC’s New Year’s Eve with Carson Daly” is executive-produced by Daly (”Last Call with Carson Daly”) and David Friedman (”Last Call with Carson Daly”) through Universal Media Studios. Guy Oseary (”Last Call with Carson Daly”) is co-executive producer.
Announced by Jaguar, Jay-Z will feature the Jaguar XJ 2011 car in his music video “On To The Next One” off the Blueprint 3 album. Customizing to fit Jay-Z, the 2011 Jaguar XJ will contain three stripes logo that is also seenon the Blueprint 3. When the music video is ready, we will have it posted.