Blog - Hip Hop U-C-IT | Hip Hop and Entertainment at It's Best™

JAY-Z is getting into the cannabis business. The hip-hop mogul has announced his first cannabis line, Monogram. The brand was born from JAY-Z’s partnership with California-based cannabis company Caliva, with whom he joined forces as Chief Brand Strategist in July 2019. According to a press release, Monogram prides itself on...

3 months ago

6ix9ine Takes the Spotlight in Showtime’s Docu-Series “Supervillain” [VIDEO]

6ix9ine takes the spotlight in Showtime’s “Supervillain” documentary series. The network has released the first trailer for “Supervillain,” a three-episode docuseries that profiles the rise of the Brooklyn rapper and how he manufactured his own cult celebrity status through social media and controversy. According to...

3 months ago

Travis Scott Announces Partnership With Playstation [VIDEO]

Travis Scott is bringing his talents to PlayStation. Following his successful partnership with McDonald’s, the “Franchise” rapper has joined the Sony PlayStation family as a strategic creative partner. In his new role, Travis and his Cactus Jack brand will collaborate with Sony to produce innovative projects. “Travis is...

3 months ago

Kanye West Joins Joe Rogan For ‘The Joe Rogan Experience’ [VIDEO]

Kanye West came face to face with Joe Rogan on a highly-anticipated episode of “The Joe Rogan Experience.” During the three-hour conversation, which Rogan described as “fun and stimulating,” the presidential candidate discussed his ideas on a wide range of topics, including his candidacy, abortion, mental health, and...

3 months ago

Drake Set to Drop His New Album Certified Loverboy January 2021 [VIDEO]

Fans will have to wait until next year for Drake’s album. In honor of his 34th birthday on Saturday, October’s Very Own shared a trailer announcing a January 2021 release date for his sixth studio album, Certified Lover Boy. The minute-long clip finds him recreating the artwork for three of his projects including Take Care,...

3 months ago